Relationships 2.0
FundRaising Success talked about the Obama campaign in its February issue, when it awarded the campaign a special award for “Yes We Can” Fundraising. Here are some other examples of relationship-building campaigns that took place last year.
MoveOn.org goes with soft (and supersoft) asks
Although the presidential campaigns really wanted your donations, they wanted your vote even more. Many organizations’ fundraising, advocacy and programs departments are siloed off from each other and struggle to effectively collaborate on shared goals. But in 2008, several fundraising standouts were multifaceted, integrated campaigns with components that didn’t always include an ask.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
