Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
MoveOn.org produced some very snazzy pins during the presidential race. It promoted them on Facebook, e-mail blasts, blogs and more, giving supporters the option to get three for free or 45 for a $20 donation. It also offered a free “Yes We Did” sticker after the election, with no (hard) ask attached.
This is old-fashioned cultivation and stewardship — closely tied into the organization’s programmatic focus — arguably at its finest.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
