Relationships 2.0
MoveOn.org also produced one of the pre-election season’s most popular viral videos, in which folks entered a name and a video was created featuring the submitted name as a wildly popular presidential contender.
Sarah Palin raises $1 million for Planned Parenthood
Yes, you read that correctly. Depending on your own social-networking use of the Internet — and political inclinations — you might (or might not) have seen several e-mails that spread like wildfire shortly after Sarah Palin was tapped to be John McCain’s vice presidential candidate. A truly grassroots effort, the forwarded e-mail invited you to donate to Planned Parenthood in Palin’s name, which would trigger the organization to send her a card (in care of the McCain for President headquarters) noting that a gift had been made in her honor. The original author of the campaign remains anonymous, but Planned Parenthood didn’t create or go out of its way to encourage it.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
