A Tradition of Giving
Relationships with donors’ families help build generational loyalty to a mission.
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3. Follow up.
After explaining a project or your organization’s message, reach out to donors and their families again.
“It’s critical. Follow-up is critical,” Scar says, explaining that potential donors need to know about the good that comes from any donation, and that every dollar counts.
4. Never turn down an invitation.
Whether it’s a wedding, a bar mitzvah, or an invitation to sit and have coffee, Scar never misses it.
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Melissa Busch
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