A Tradition of Giving
Relationships with donors’ families help build generational loyalty to a mission.
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“I’m big on attending family functions,” she says. “It means so much to have these families see philanthropy as an extension of their family values.
“Someone’s opening a door [when they extend an invitation],” she adds. “Always have them see [your organization] as an extension of their belief system.”
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Melissa Busch
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