Relationships with donors’ families help build generational loyalty to a mission.

By Melissa Busch

A few years ago, when the memorial needed a face-lift, JNF knew exactly where to turn. The century-old, New York-based nonprofit dedicated to preserving and developing the land of Israel decided to contact the families of the original donors, including Isaac Taylor’s son, Dr. Irving Taylor.

“The memorial was getting shabby,” Irving Taylor says. “JNF approached me. I agreed to do it in memory of my father. I’ve followed up on many of the things he did.”