A Tradition of Giving
Relationships with donors’ families help build generational loyalty to a mission.
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This is just one approach JNF has used to keep families connected to the organization, says Diane Scar, JNF’s mid-Atlantic zone director.
“It’s certainly something we appreciate so much,” says Scar, a fundraiser for close to 25 years, 17 of those for JNF. “Having the next generation — our goal is to maintain family continuity.”
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Melissa Busch
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