Relationships with donors’ families help build generational loyalty to a mission.

By Melissa Busch

“As the kids are getting older they will go over and see it,” Scar says. “[There will be] a greater sense of loyalty to the organization and to Israel. You’re bringing them into the fold.

“In this case, the philanthropy aspect was still focused on by the older person,” she explains, “but it did get the younger people interested in learning more about the organization.”