Relationships with donors’ families help build generational loyalty to a mission.

By Melissa Busch

And even though the younger family members don’t have the assets to donate now, they eventually will.

2. Don’t shut any doors.
“Sometimes, families are looking to create their own niches,” Scar says. “I think it’s great — but always provide them with the information [about your organization].”

People change their minds and could end up coming back to your organization, she says. As potential donors age, they might decide they want to continue the legacies of their grandparents.