Relationships with donors’ families help build generational loyalty to a mission.

By Melissa Busch

And don’t think 11 or 12 is too young to start getting someone involved with an organization. JNF engages tweens — roughly ages 10 to 14 — through “mitzvah projects,” Scar says, encouraging girls and boys who are about to celebrate their bar/bat mitzvahs to mark the occasion by developing fundraising ideas for JNF projects such as a scouting program in Israel.