Report Finds Most Nonprofit Web Sites Lack Information Donors Want

The report found that before they decide to donate, subjects want to know the organization's mission, goals, objectives and how it uses donations. However, only 43 percent of the Web sites studied featured their missions on their homepages, and only 4 percent said on the homepage where donors' money would go. While most of the organizations included this information somewhere on their sites, the report found that subjects had trouble finding it and this influenced their decision to donate.