Report Finds Most Nonprofit Web Sites Lack Information Donors Want

Factors influencing donations to organizations were the organization's presence in the potential donor's community, and that organizations share the potential donor's ideals and values.

The report found that donations were deterred by poor page and site design (47 percent) — e.g., cluttered pages, confusing workflow — and unclear content (53 percent) — e.g., unclear and missing information and confusing terms. In fact, according to the report, banner-blindness and over-formatting led subjects to overlook donation buttons on 17 percent of the sites.