Report: Donations Continue to Grow With Social Media Tools

With the world’s finest online tools at our disposal, one of the most integrative tools is social media. Social media plays a huge part in growing our online presence. We wouldn’t have the capabilities to spread our outreach so far without it—email can only get us so far.

Of course email has its benefits, but it is a solitary conversation between you and the donor. On the other hand, social media provides us with a sense of community. Instead of one conversation with you and one donor, it allows for one conversation with a cornucopia of donors—better yet, multiple conversations with even more donors who want to chime in on the conversation. Social media brings us all closer together. Whether we’re engaging with donors, nonprofits, agencies or vendors, social media gives us the opportunity to work and collaborate together.