Report: Donations Continue to Grow With Social Media Tools
According to DonorDrive’s 2017 State of Peer-to-Peer Fundraising report, there has been significant growth in the charitable sector with the help of social media. Here are some statistics from the report:
- Since 2012, there has been an 81 percent increase in donor dollars that have come directly through a link on social media.
- Approximately 46 percent of all participants received dollars through social media.
- Social media plays a role in 35 percent of all donations.
- An estimated 93 percent of direct donations come through Facebook, 5 percent come through Twitter and 2 percent come through Reddit.
While there has been criticism on the use of social media because of the lack of response on its platforms, the report notes:
“Social media is a tool best used by supports, not organizations. What really gets the donations pouring in is when participants share the story of why they’re involved in the event and ask their family and friends to give.”
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
