Report: Taglines an Important (But Underutilized) Tool for Nonprofit Messaging

“A tagline is a terrible thing to waste,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at Getting Attention. “But seven of 10 nonprofits do just that, ranking their taglines as poor — or not using one at all.”

The Getting Attention Nonprofit Tagline Report shows nonprofits how to make the most of their taglines to effectively engage audiences — both today and in better economic times.