Report: Taglines an Important (But Underutilized) Tool for Nonprofit Messaging

“Pithy, relevant messaging is more relevant than ever in tough times, when nonprofits’ audiences are more distracted than ever,” Schwartz says. “A strong tagline is a powerful way of connecting, especially in these times.”

The report shows that nonprofit taglines that work generally fall into one of four categories: describing an organization’s work focus; impact or value; core values or spirit; or strategic approach.