Report: Taglines an Important (But Underutilized) Tool for Nonprofit Messaging

It also explains that an effective nonprofit tagline:

* relates to an organization’s name, without repeating it;
* is easily accessible, memorable and repeatable;
* is specific to the organization;
* runs eight words or less; and
* features verbs.

Schwartz says taglines are a key tool in building strong nonprofit brands, which are more important than ever in these times of increased competition for dollars, members, volunteers and other supporters.