Report: Taglines an Important (But Underutilized) Tool for Nonprofit Messaging

“Nonprofits can develop a tagline at the organization, program or campaign levels to freshen up their messaging, emphasize their commitment and/or revive tired positioning,” she says.

The report also features these important how-tos and resources:

* The 10 Have-Tos: Your One-Stop Check-up for Powerful Taglines;
* The Seven Deadly Sins: Avoid These to Ensure Your Message is on Point;
* 2008 Tagline Award Winners; and
* More than 1,000 nonprofit tagline examples.