Report: Taglines an Important (But Underutilized) Tool for Nonprofit Messaging

The report is based on a survey implemented by Nancy Schwartz & Co. Nov. 30, 2007 through January 2008. It investigated styles, usage trends, and what’s working and what’s not in nonprofit taglines based on data provided by nearly 1,900 nonprofit marketers.

The report is free to the nonprofit community and can be downloaded here.