2 New Reports Confirm Number of Fundraisers, Staff Retention Key to Raising More Dollars, AHP Says

Previous benchmarking reports had continually pointed to a handful of factors that impacted total dollars raised including the fundraising expense budget, fundraising staff size, fundraising staff tenure and compensation, a focus on major gifts and the size of the health care organization (as measured by net patient service revenue, gross revenue or bed size). The two latest reports, Optimal Investment Levels in Health Care Fundraising for Chief Development Officers and Characteristics for Sustaining High Performance, confirmed these results but also highlighted the importance of the fundraising team.