Prospect Research: What You Don’t Know — and How It Can Hurt You

The real question
Can your organization survive without donor research? Perhaps.

But imagine meeting with a constituent and learning afterward that he is the wealthiest person in his community! Imagine the advantages of learning as much about the person as possible beforehand. Also, imagine the edge you’ll have by knowing your prospect’s true passion, which coincidently aligns with one of your institution’s strategic goals. Lastly, imagine an easier path to securing the resources needed to further your organization’s mission.