Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
- shared values,
- prospective donors’ friends and
- associates who can help form a basis for institutional involvement.
To develop donor profiles, researchers consult biographical and general reference books, scan journals and newspapers, and search computerized databases, and unpublished public records to cull the necessary information. As I’m sure you can imagine, the Internet plays a big role in research.
- People:
- Held Stoc
- Margaret King
- Places:
- United States
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