Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
With access to the Internet, we are exposed to incredible amounts of information. In fact, a Netcraft Web Server Survey concluded that there were 80 million Web sites on the Internet in April 2006 — double the number from 2003.
Sorting through the vast amount of information can make prospect research a time-consuming and labor-intensive process.
- People:
- Held Stoc
- Margaret King
- Places:
- United States
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