Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
Now what?
So you’ve done your research and now you need to evaluate the information you found and translate it to giving capacity. There are many sources of formulas for giving capacity and net worth, and they can be found online at APRA and AFP, and in publications like The Chronicle of Philanthropy.
- People:
- Held Stoc
- Margaret King
- Places:
- United States
Related Content
The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts
Fundraising Intelligence Cheat Sheet
Wealth Screening For Your Nonprofit Cheat Sheet
Wealth and Capacity Ratings Cheat Sheet
Donor Management Strategies: How to Organize Your Donor Data
Comments
