Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
To develop donor profiles, researchers consult biographical and general reference books, scan journals and newspapers, and search computerized databases, and unpublished public records to cull the necessary information. As I’m sure you can imagine, the Internet plays a big role in research.
With access to the Internet, we are exposed to incredible amounts of information. In fact, a Netcraft Web Server Survey concluded that there were 80 million Web sites on the Internet in April 2006 — double the number from 2003.
- People:
- Held Stoc
- Margaret King
- Places:
- United States
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