Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
Sorting through the vast amount of information can make prospect research a time-consuming and labor-intensive process.
Fortunately, there are some great tools to help researchers find information in a timely manner. Using good research tools can help organize your research and reduce the amount of time you spend searching for relevant and reliable information. (Click here for some fabulous free sites, or here for a handful of great, inexpensive and moderately priced resources.)
- People:
- Held Stoc
- Margaret King
- Places:
- United States
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