Prospect Research: What You Don’t Know — and How It Can Hurt You
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.
To create profiles, researchers should only use publicly available information and follow the codes of ethics of both the Association of Fundraising Professionals and the Association of Professional Researchers for Advancement, along with following and understanding the Donor Bill of Rights. Researchers must be sensible, prudent and, above all else, sensitive to the donor as an individual.
- People:
- Held Stoc
- Margaret King
- Places:
- United States
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