Resolutions, Reminders and the Mobile Revolution

Anyway, the point is there isn’t one type of machine there to exercise on. Why? Because not only are certain individuals partial to certain types of exercise, but there are even people who like to use different pieces of equipment at different times.

Direct-response fundraising isn’t too much different. Your donors like to give to you — you know this because they already have. And you should remember that when they want to give to you, you should make sure they have the right equipment available to do so. Whether that is a donation form that prepopulates when they click on a link in their e-mail or a direct-mail piece that shows up reminding them to give with a compelling message, the point is that donors don’t want to be restricted to giving the way you want them to give. Rather, they should be able to give the way they want to give — at the time they want to give. More importantly, perhaps by having all these different types of tools, you’ll attract more new donors as well.