Resolutions, Reminders and the Mobile Revolution

Getting fit in 2013?
So, how is the health of your direct-response program? Did you resolve to get your fundraising operation in better shape in 2013? What does your equipment look like? Are you offering your donors choices? Giving them the avenues to achieve their philanthropic goals? As the savvy fundraiser that you are, you’ve likely optimized your online donation forms and website (good job), strategically segmented your direct mail (are you moving beyond “one-size-fits-all”?) and are working hard to better integrate your data for 2013 (we know — this is a tough one!).