Resolutions, Reminders and the Mobile Revolution

By the end of 2012, 43 percent of e-mails were opened on mobile devices. And that figure is projected to grow to nearly 80 percent in the next four years. Per a study from TailoredMail, men open 20 percent more e-mails on mobile, but women click 10 percent more often on mobile e-mail — a good sign for charities with female-dominated donor bases.