Resolutions, Reminders and the Mobile Revolution

With our nonprofit clients, we find 30 percent to 50 percent of opens on mobile devices are typical — and these are growing quickly. Donations via mobile are much lower still, but this area is growing, too. (And growing faster for those who’ve mobile optimized their donation forms. Hint, hint!)

Ready for mobile?
So, are your e-mails mobile-optimized? How about your donation forms? Since, according to comScore, four out of five smartphone owners have used their phones to shop — via an app, an online store or with a virtual wallet — it’s only a matter of time before mobile phones become a powerful donation tool too — and not just for text-to-give campaigns! (Anyone care to share how much of your year-end fundraising came in via mobile? E-mail us!)