Response Boosters Give Mailing Impact

The letter ends with response booster No. 3: a faux-handwritten P.S. Both the reply device and the 3.5-inch-by-8.5-inch, four-color buck slip pitch the premium offer and employ another, lesser seen response booster: choice. Donors who respond to the mailing within 10 days not only receive a premium, they can choose from among three Gund plush animals.