5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
Organizations have seen first-year donor-retention rates increase 3 percent to 4 percent with this strategy. As noted earlier, even slight improvements in retention rates can have a dramatic impact on your program results.
One successful creative approach is a note card featuring a preprinted message and a real handwritten note for a personal touch, with a closed-face outer envelope and First Class postage.
Related Content
Comments
