5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
In your message, emphasize how the donor’s support already has had a direct impact. Reference the first gift amount in the handwritten note, and ask the donor to give the same amount again. For example, “Thank you for making a difference. Repeating your gift of $100 would mean so much.”
Also test upgrading the gift ask amount, and demonstrate why donors should give more while reporting back on the impact of that giving.
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