5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
To simplify the process, you can use your acknowledgment data file for this appeal so you don’t have to pull data from your donor database twice.
Tip: In addition to segmenting new donors by gift value, also identify new donors who have shown a stronger interest in your organization, including:
- Survey responders
- Matching-gift responders
- Facebook likes
- Website visitors
- E-newsletter openers
These donors are more likely to continue their financial support.
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