5 Steps to the Second Gift
Getting that second gift can be elusive, clearly. But it’s worth the pursuit. Even a slight improvement in retention can have extremely positive effects on your program and net income.
You need to take five carefully timed steps to get more new donors to continue their support. But before you get started, get into the New-Donor Zone. Step away from the tactical aspects of your fundraising program for a moment, and put yourself in the shoes of your new donor. She is excited about her recent gift to your organization. She has a strong emotional connection to your cause. And something magical happened when she made her gift to you. She hopes she is making an impact. She is giving through your organization to realize her own aspirations. Your job is to keep these feelings burning strong. Tap in to this new-donor mind-set as you follow these steps:
