5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
Also ask for a second gift. An effective acknowledgment program can generate 8 percent to 10 percent or more of your program’s revenue. So ask!
Ask your new donors a few quick questions via a brief checkbox list to understand their interests and personal connection to your cause. Also, give new donors the opportunity to sign up for your e-newsletter and event announcements.
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