5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
Call donors to personally thank them. Get staff and volunteers to help if you can’t afford an outside service. Start with those donors who give higher-value gifts ($50, $100). Try to call as many donors as you can, even at lower-dollar gift levels. A phone conversation is a great opportunity to ask questions, introduce a monthly giving offer and propose a second gift.
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