5 Steps to the Second Gift
Welcoming new donors and keeping them active is an exercise in tone and timing.
An alternative is a prerecorded, automated call from your organization’s leader, thanking and welcoming new donors.
Step 2: Within two weeks
Send a new-donor welcome kit. A welcome kit recognizes your donor’s status as a new and much appreciated friend. Send it within two weeks of the gift. Include a brochure about your programs. Surprise and delight donors with small tokens of appreciation such as membership or supporter cards; decals or magnets; or bookmarks, charms or key chains. Feature a “soft ask” for another gift in the letter, and include a reply card and return envelope.
Related Content
Comments
