Retention is Key DRM Component
Retention is Key DRM Component
March 7, 2006
By Abny Santicola, associate editor, FundRaising Success
One of the key indicators of your donor relationships' quality is your retention rate. Lapsed donors and those failing to send second gifts are the No. 1 signs of failed relationships. And everyone knows that trying to reactivate a lapsed donor is far more costly than nurturing existing ones.
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