Retention is Key DRM Component
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Portland West also added donor-management software to its retention efforts, Burton explained, which provided staff with a one-stop shop to view donor profiles, giving history, past communications, event attendance and volunteering, as well as a tracking and reporting capability for appeal rates. The donor management software, she said, allowed the staff to know who the major donors were and send "red flags" when donors seemed on the verge of lapsing.
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Abny Santicola
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