Hitting the Wall
‘Reverse graffiti’ campaign blasts London charity’s message to the public.
Funny thing about this innovative campaign is that reverse graffiti is a legal gray area, since those doing it actually are cleaning the walls — in selective spots — as opposed to marking them. Call it “refacing” rather than “defacing.”
Crisis teamed up with Oceanside, Calif.-based marketing firm Mad Media and London-based marketing firm WWAV Rapp Collins to execute the campaign.
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