Grab Grads Early to Keep Them Giving

While we did expend energy fine-tuning our solicitations and messaging to this segment, our main focus shifted to recognition. We created and launched the Rice Pacesetters Club (giving.rice.edu/pacesetters) to specifically communicate to our most recent graduates the importance of giving annually to the university. The mission of this recognition club is to cultivate these young alumni into future leaders who would one day become loyal, annual contributors. We do not require a minimum dollar contribution to participate, nor do we tell them where they have to give. Our only requirement is that their gifts be consecutive year after year.