Grab Grads Early to Keep Them Giving
Rice University finds that it doesn't matter how much recent graduates give, as long as they get into the habit of giving.
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As we begin another cycle in our fundraising program, we reflect on the initial success of this initiative. The retention of first-time donors has increased by nearly 25 percent in the past two years, overall participation by the 10 youngest classes is up to 27 percent, and we continue to receive accolades from our volunteers and donors for our innovative approach to soliciting and recognizing them for their
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- People:
- Kevin J. Foyle
- Places:
- Houston
Kevin J. Foyle
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