RKD Group and GivingTuesday Unveil the GivingPulse Field Guide
RKD Group and GivingTuesday are excited to announce the release of the GivingPulse Field Guide. This comprehensive resource is designed to provide nonprofit organizations with actionable strategies and insights drawn from the GivingTuesday Data Commons' quarterly GivingPulse Report.
"The GivingPulse Report provides a tremendous amount of data around donor sentiment and participation," said Stephanie Russell, EVP, Head of Strategy and Decision Sciences at RKD Group. "The Field Guide distills this data into three areas of focus for fundraising strategy right now—connection to the community, connection to the cause, and connection to the person—providing clear, tactical strategies that can be immediately implemented to drive greater engagement in philanthropic activities, including but not limited to fundraising."
The GivingPulse Field Guide was created in collaboration with GivingTuesday's Data Commons team. RKD and GivingTuesday share a commitment to advancing the understanding of generosity trends and improving nonprofit outcomes. This partnership ensures that the guide is grounded in the latest research and best practices, making it an invaluable tool for organizations of all sizes.
"Combining RKD's fundraising strategy leadership with GivingTuesday's data leadership is a game changer for nonprofits in the U.S. and around the globe," said Woodrow Rosenbaum, Chief Data Officer at GivingTuesday. "The combination of the GivingPulse Report and Field Guide create a powerful resource set that will help organizations maximize their impact and foster deeper connections with their supporters."
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
