Inspiration or Perspiration?

• ROI — what, in measurable terms, was the return from the investment on the campaign(s)?
• Lifetime value — what is the likely value of a donor, by various acquisition methods?
• Retention — what percentage of donors who gave last year have given this year?

And major-gift fundraising is much more about relationships, chemistry and inspiration. Even so it's good to measure the value of your pipeline. And if you're a major-gift fundraiser with a successful formula, why not share it here?