Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
It also came up with a new logo and a new slogan, “Go Forward,” inspired by what Reeve once said when posed the question about what would happen to the foundation if he decided not to lead it anymore or something happened to him: He said he would assume that the work would go forward.
Early on after Reeve’s injury, he and Dana carved out separate roles for themselves — Dana as caregiver focused on quality of life, and Chris as visionary focused on cure.
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Going Forward
It also came up with a new logo and a new slogan, “Go Forward,” inspired by what Reeve once said when posed the question about what would happen to the foundation if he decided not to lead it anymore or something happened to him: He said he would assume that the work would go forward.
Early on after Reeve’s injury, he and Dana carved out separate roles for themselves — Dana as caregiver focused on quality of life, and Chris as visionary focused on cure.