Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
The foundation officially launched its new brand in October 2005 to mark the first anniversary of Reeve’s death, but it was dealt another blow when Dana Reeve was diagnosed with lung cancer less than a year later and died in March 2006.
Looking back, Goldberg says it was hard to see the forest for the trees at the time. But a major donor suggested the organization change its name to include Dana and, a year after her death, it did just that and became the Christopher and Dana Reeve Foundation.
Going Forward
The foundation officially launched its new brand in October 2005 to mark the first anniversary of Reeve’s death, but it was dealt another blow when Dana Reeve was diagnosed with lung cancer less than a year later and died in March 2006.
Looking back, Goldberg says it was hard to see the forest for the trees at the time. But a major donor suggested the organization change its name to include Dana and, a year after her death, it did just that and became the Christopher and Dana Reeve Foundation.