Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Rebuilding
After Christopher Reeve’s death the foundation recognized that, in addition to rebranding, it desperately needed to redevelop its infrastructure, which had rested pretty heavily on its founder’s shoulders. It leaned on Dana Reeve and looked to other organizations that had gone through similar situations for hope and guidance in how to move forward.
Going Forward
Rebuilding
After Christopher Reeve’s death the foundation recognized that, in addition to rebranding, it desperately needed to redevelop its infrastructure, which had rested pretty heavily on its founder’s shoulders. It leaned on Dana Reeve and looked to other organizations that had gone through similar situations for hope and guidance in how to move forward.