Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Wilderotter himself was recruited by the foundation shortly after Christopher Reeve’s death to be the first vice president of development, his main task being to put together a fundraising and rebranding plan that would sustain the foundation for years to come. Dana Reeve died in the midst of that process, and Wilderotter was asked to become president shortly afterwards. He says his background in development has enabled him to take on his leadership role seamlessly.
Going Forward
Wilderotter himself was recruited by the foundation shortly after Christopher Reeve’s death to be the first vice president of development, his main task being to put together a fundraising and rebranding plan that would sustain the foundation for years to come. Dana Reeve died in the midst of that process, and Wilderotter was asked to become president shortly afterwards. He says his background in development has enabled him to take on his leadership role seamlessly.